Mars Defense of Flavanol Patent Portfolio Successful

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Thursday, September 30, 2010

Mars, Incorporated has successfully defended its cocoa flavanol patent portfolio in a recent lawsuit against flavanol extract supplier Naturex, maker of the CocoActiv product, and against flavanol supplement manufacturers Nutraceutical Corp., seller of Solaray™ products, and Life Extension Foundation, seller of Cocoa Gold™ products. A suit was filed in the US District Court in Alexandria, VA against these companies earlier this year for infringement of nine cocoa flavanol related US patents owned by Mars. These companies have agreed that these patents are valid and enforceable and they each will stop further sales and uses of the products that were accused of infringement in the lawsuit.

Mars uses the patented Cocoapro® process to make Cirku™ cocoa flavanol supplement products. For nearly two decades, Mars has been studying the process of measuring and maximizing the retention of cocoa flavanols and uncovering their related health benefits, resulting in over 100 scientific publications and a broad patent portfolio. This suit is consistent with the long-standing commitment at Mars to vigorously protect its intellectual property.

About Mars Center For Cocoa Health Science

For more than 20 years, and based on collaborating with a multidisciplinary group of international experts, Mars, Incorporated has been conducting comprehensive and innovative research with a network of scientific collaborators around the world to advance the understanding of cocoa flavanols and their health benefits for the purpose of improving human health. Building on decades of research in cocoa flavanols, the Mars Center for Cocoa Health Science (MCCHS) was formally established in 2012 as a Center of Excellence to pioneer, capture and share the latest scientific research in the field. MCCHS provides access to more than 20 years of gold standard research, over 140 published peer-reviewed scientific papers, videos, slides and other information that Mars, Incorporated and its collaborators have developed to advance cocoa flavanol understanding. For more information, please visit http://www.marscocoascience.com. Follow us: http://twitter.com/CocoaHealthSci

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
For more information, please visit www.mars.com. Follow us: http://facebook.com/mars, http://twitter.com/marsglobal, http://youtube.com/mars, http://linkedin.com/company/mars

 

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